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Suckling promoting logistics
Originally published:  12/04/2012
UK-based fuel distribution specialist Suckling Transport is unveiling a new livery concept for its tank trucks featuring messages addressed to the public aimed at emphasising the important role of logistics. Suckling says that the idea to place such messages on the sides of trailers was advocated by Alastair Campbell, one-time communications director for former UK Prime Minister Tony Blair, at an industry luncheon in Birmingham on February 24. The first Suckling trailers featuring the livery concept will carry the message: “I’m delivering fuel to your local filling station … to save you collecting it from the refinery. Logistics – essential for everyday life.” The first two trailers in the new livery will operate on Suckling Transport’s contract with Shell at Avonmouth terminal.
In other Suckling news, the company reports that it is launching its trademark TankShare road tanker service in the West Country region of the UK. The service is operating predominantly from Avonmouth, but it is also able to provide services from a terminal in Westerleigh. Suckling’s innovative TankShare programme utilises a TankShare-liveried fleet of multi-compartmented road tankers for spot-hire runs that can carry a number of Suckling’s customers’ loads simultaneously. “It provides oil companies and distributors with a flexible, professional logistics solution at competitive prices,” says Suckling.
The company also announces that it has named Harwoods Truck Centre in Southampton as the first winner of the Suckling Transport Service Provider of the Year award. The award is based on data collected throughout the course of a year on issues such as annual test first-time pass rates, audit scores and service performance. Service performance is measured through Suckling’s non-conformance processes in its ISO9001-registered quality system.
“The performance data from the 12 service providers used by Suckling Transport in 2011 for the maintenance of its road tanker fleet was then measured objectively and weighted on importance,” says Suckling. “Harwood Truck Centre secured victory with a 100 per cent first time pass rate, a high workshop audit score, and high levels of service. Purfleet Commercials finished a close second and BTS Engineering in Grangemouth came in third.”